Case Study
PROJECT
Designing Hailr’s self-service campaign platform
Hailr Express enables marketing teams to create and manage interactive digital campaigns without technical expertise.
Over an 18-month period, I worked as the sole product designer responsible for the platform’s complete product experience, from the dashboard and campaign editor to individual features and the marketing website. My role covered product strategy, UX research, interaction design, rapid prototyping, visual design and the development of a scalable design system.
Details
Client
Hailr
Industry
Marketing Technology (MarTech)
Year
2024-2026
Services
Product Strategy, UX Research & Product Design, Rapid Prototyping
Outcomes
Campaign Builder
Design System
Performance Dashboard
20+ Campaign Activities
Product documentation
Product Strategy
Challenge
Hailr’s vision was ambitious: enable marketing teams to build and launch a fully interactive campaign in under an hour, a process that previously took weeks.
The challenge was to make sophisticated campaign functionality approachable for non-technical users. As the platform expanded, it became increasingly important to simplify complex workflows, maintain consistency across the product and introduce new capabilities without making the experience harder to use.
Approach
Solutions
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