Case Study

PROJECT
Creating a brand identity for investment presentations
Kegeti is a proposed luxury fitness and longevity resort designed around high-performance training, recovery and wellbeing. The founders approached Optimal Grip during the earliest stages of the business, when they needed a compelling way to communicate their vision to potential investors. I developed the brand identity and visual direction, supported by AI-generated architectural imagery that helped bring the proposed resort to life for critical, early-stage presentations.
Details
Client
Kegeti
Industry
Fitness
Year
2024
Services
Brand Identity, Logo Design, Creative Direction
Outcomes
Brand Identity Document
Logo System
Brand Assets
AI Resort Visualisations
Presentation Mockups
Challenge
Kegeti began as an ambitious idea without a physical resort or established brand through which to communicate it. The founders needed more than a logo. They needed a credible identity and compelling presentation assets that could help investors, collaborators and early partners understand the concept, imagine the experience and believe in its commercial potential.
Approach
Solutions



















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