Case Study
PROJECT
Launching a new business with a focused landing page
Resourcery helps European companies build and integrate high-performing remote teams using South African talent. Following the creation of the brand identity, I designed and developed a focused landing page that gave the new business a credible platform from which to launch. The website communicated a complex service clearly, differentiated Resourcery from conventional employment platforms and created a direct path for prospective clients to book a call.
Details
Client
Resourcery
Industry
Recruitment
Year
2024
Services
Web design, development, creative direction
Outcomes
Landing Page
Framer Development
Service Positioning
Lead Capture
Launch Platform
Challenge
As a new business entering the market, Resourcery needed to establish credibility and begin attracting prospective clients quickly.
Resourcery helps companies find, onboard, integrate, manage and retain remote talent, while addressing the organisational, financial and legal risks involved.
The challenge was to communicate this offering without overwhelming visitors. The website needed to explain why remote resourcing mattered, why South Africa presented a strong opportunity and why Resourcery offered more value than established alternatives.
Approach
Solutions
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